Consumer emotions and collaborative consumption: The effect of COVID-19 on the adoption of use-oriented product-service systems
The COVID-19 pandemic is expected to widely change how consumers evaluate market offerings. In this research, we identified consumers’ emotions on the adoption of use-oriented Product-Service-Systems (PSS) and the effect of COVID-19 on such emotions using pre- and amid-COVID-19 samples. The results indicate that positive emotions are generally more associated with the process of adopting […]